Founded in October 2009 by brothers Tony and Paul Meyers, Stock In The Channel transformed the IT Channel by offering sales and procurement automation providing resellers a single trade-only site where it is possible to share, buy and sell IT hardware. We’ve gone on to use or firm UK foundations to become an international enterprise, comprised of a small 20-person team located in Mayfair, London.

Stock in the Channel has now expanded its services since our inception to be active in 22 countries, with over 25,000 registered customers across

Europe, North America, and Australia, offering territory specific stock searches and sales. We are the largest search engine for IT resellers, manufacturers and distributors. With over 60,000 registered users and 1.5 million page views a month, resellers are able to find the right products at the right time, every time.


We know the IT hardware channel marketplace is time sensitive, dependent on precise information and needs the best possible margins to make a difference. Stock in the Channel tools have empowered channel resellers with these 3 benefits since 2007.


We want to help you compete, not compete with you, so Stock in the Channel is a 100% IT trade-only organisation. After 11 years, and with over 60,000 registered users, we feel this makes us the most trusted IT sales and procurement automation company around.


We’re connected with over 300 distributors, for the latest, most accurate information available, exactly when you need it. We already work with your favourite suppliers, and then some – but we’re always looking to extend our partnerships for the benefit of the entire channel.


Our Sales, Customer Support and Development teams are based in central London. We’re passionate about our products and constantly deploy new services, features and functions to maximise your investment in our services. We actively seek your questions and feedback so that you can get the most from our platform.


The entire Stock in the Channel platform is cloud-based, with browser-based services featuring a point and click interface, with no special commands to learn. Being in the Cloud means our customers are always using the latest, best version of all our tools for just the cost of their subscription.

Next Steps

We believe our greatest asset is our team, so we encourage you to get in touch, to get to know us and understand the Stock in the Channel difference for yourself. Whether it’s about advice on automation, our extended range of services, or the deepest of technical questions – email us or call the UK number, and let’s talk automation.